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Do you want to take on new markets with your product or your trademark? In this way, you should not rely on a simple translation. Namely, your promotion material could be false got across to people. Maybe the meaning of your product name also differs from what is common in your relevant market.
If it works in Germany, it does not mean that it will obligatory work in France or Russia. Instead of a close translation, you should better refer to a transcreation.
What does Transcreation mean?
Transcreation is not a normal translation. It is often specified as a creative translation. It is referred to customization of your promotion material to the target country.
Of course, the style and the content of the original text are taken into account. Because, after all, the brand and your message should deliver the same picture to all markets.
That is exactly why it is necessary to reject of an accurate translation. Language and expression must be adapted to the new market, in order to be accepted by the local customer.
Fulfilment of this purpose could make it necessary that the new text has with the original only a little in common. To this purpose, you need an experienced copywriter who knows your target market well and is familiar with its culture.
Texts of this type:
- Press releases
- Corporate brochures
- Advertising Letters/Mailings
- Product catalogs
- Posters, etc.
What we can do for you
For your transcreation you should look necessarily to a native speaker. Because they surely know their country people much better than someone who has just learned good language. In this way, you can spread your advertising message to new markets, without changing your brand core.
In the name of our translation office, you get an experienced partner. We could help you with great pleasure to position your product or service abroad.
Your order is safe with us.
Because you get following benefits i.a.:
- We are cooperating with creative and experienced copywriters that know their stuff.
- Your order is always edited with a native speaker of the respective country.
- Our staff is familiar with local peculiarities of respective countries.
- We make sure that niche words are translated correctly.
Our team has a long-term experience in transcreation for many companies. Reliable and quick order processing is the matter of course for us.
You can also rely on the Expertise carried out of our Team. Talk to us. We will be glad to advise you and submit you a customized offer.
We will be glad to assist you in spreading your brand to new markets.
Our qualified translators are always keeping up to date. Whether through the Internet, magazines or important fashion events, our employees know the meaning of fashion, what the current trends are, and where the journey goes. So, as a service provider we can process your text requests in the areas of fashion and textile fast and on individual demands.
Fashion can have many faces and frequently the term Fashion is different and individual defined. Fashion can be a lot and more and can have a great influence. Fashion makes dreams come true, can new identify people, opens and explores new worlds. The words of our fashion translators are here to make an important contribution. We want to put something modern, expressed with words, what is supposed to and can be a fashionable appearance. For this, we have only the best translators in our team, and ensure regular checks for consistent quality. We would like to welcome you as a new customer, and to convince you of our fashionable write.